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Dylan’s Tours

Tourism website and full-service tourism marketing for an award-winning San Francisco tour operator

The Project

Dylan’s Tours is San Francisco’s top-rated tour company, with 20 years of award-winning service. But their previous website was losing revenue to third-party booking platforms charging steep commission fees. Generic messaging and a poor user experience hurt their margins and drove up customer acquisition costs. Other agencies were slow to adapt—failing to respond quickly to new offerings or improve campaign performance.

That’s when Dylan’s Tours brought in Untethered Media. We overhauled their tourism marketing strategy and redesigned their website to reflect their brand voice, improve the booking experience, and drive more direct revenue.

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The Solution

After a collaborative branding workshop, we led a full-scale redesign of Dylan’s Tours’ website to reflect their award-winning reputation and drive direct bookings. From strategic brand positioning to a conversion-focused site and full-service tourism marketing campaigns, our approach brought every piece of their digital presence into alignment.

Website Design and User Experience

mockup of lamangata website

We redesigned Dylan’s Tours’ website with bold, clear messaging that highlighted their 20-year track record and top-rated reputation. The new design captured their fun, energetic brand and created a memorable first impression. A streamlined booking flow now guides users seamlessly from exploration to conversion.

Get a free consultation today.

mockup of lamangata website
mockup of lamangata website

Integrated Tourism Marketing Strategy

mockup of lamangata website

We launched full-funnel PPC campaigns across Google and Meta to capture high-intent travelers at every stage of the booking journey. Paired with SEO optimization and strategic social media management, this unified approach ensured Dylan’s Tours improved their search results and stayed top of mind across all digital channels.

Get a free consultation today.

The Results That Matter to Your Business

mockup of lamangata website
The transformation delivered measurable impact across every channel:

    • Paid campaigns consistently delivered 4–6x ROAS across Google and Meta

    • Organic traffic rose 33% as we optimized for both branded and competitive keywords

    •  Average time per user increased 26%, signaling stronger engagement with the new experience

    •  Social media traffic to the site jumped 40%, driven by a consistent, repurposed content strategy

Get a free consultation today.

Golden Gate Bridge spanning San Francisco Bay on a clear day with sailboats in the water.

Beyond the Website

Golden Gate Bridge spanning San Francisco Bay on a clear day with sailboats in the water.

Our partnership with Dylan’s Tours extends beyond digital marketing. We serve as their strategic partner for testing new tour concepts, refining offers, and identifying growth opportunities. This holistic approach ensures every initiative aligns with their brand and business goals.

Get a free consultation today.

Ready to grow your tourism business?
Get in touch for a free consultation today.

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