Green Dream Tours
Tour operator website and paid media strategy for award-winning California wine tours.
The Project
Green Dream Tours is redefining what it means to explore Wine Country. Their small-group tours are flexible, relaxed, and anything but typical—designed to take guests beyond the vineyards and into the food, history, and vibrant culture that make Napa and Sonoma unforgettable. But their existing website didn’t match that energy. It felt generic, dated, and lacked the clarity needed to stand out in a saturated market.
We started with a branding workshop to get clear on what made the experience different. Less structure. More personality. And a refreshing take on what a day in Wine Country could look like. With that in mind, we redesigned their tourism website to reflect this perspective and speak directly to travelers seeking a better way to experience the region.
The Solution
The new site brings the brand’s voice front and center—bold and built around what guests actually care about. We focused on real reviews, unfiltered photos, and copy that quickly conveys why this tour is the better option. The layout is simple and mobile-friendly, making it easy to understand the experience, pick a date, and book.
To support direct bookings, we launched a niche tourism marketing campaign across Meta and Google. Our targeting focused on travelers in San Francisco looking for day trips to Napa and Sonoma—a specific audience with clear intent. Paid search captured those ready to book, while social ads built awareness and reinforced the brand’s value.Â
This full-funnel strategy combined with a clear, conversion-focused website helps Green Dream Tours own their niche and gives guests a better reason to book direct.
