Grand Victorian Bed & Breakfast
Hotel website design and paid advertising for a historic New Orleans bed and breakfast
The Project
Grand Victorian Bed & Breakfast is a historic boutique property in New Orleans’ Garden District. Built in 1893 and designed by noted architect Thomas Sully, the home offers period charm, thoughtful interiors, and personalized service just steps from the St. Charles streetcar line. The location, architecture, and hospitality set it apart—but the previous website didn’t communicate any of that effectively.
The old site felt dated and lacked clarity. It was difficult to compare rooms, understand what made the property unique, or see why a traveler would choose Grand Victorian over an Airbnb or another boutique hotel. The design didn’t reflect the elegance of the property, and key differentiators—location, history, walkability, included breakfast—were buried or overlooked entirely.
Beyond the website, the owner needed support navigating the tourism marketing landscape. With limited time and resources, they needed a clear strategy to reach high-intent travelers, build awareness, and drive bookings without wasting ad spend.
The Solution
We redesigned Grand Victorian’s website and launched a targeted paid advertising campaign to increase visibility, drive qualified inquiries, and support direct bookings. This combined approach gives the property a modern digital presence and a scalable strategy for consistent growth.
Hotel Website Design and Development
The new website brings the Grand Victorian experience to life. We opened with cinematic imagery and copy that immediately establishes what makes the property special: a historic 1893 home designed by a noted New Orleans architect, located in the Garden District with easy access to the French Quarter.
One of the biggest challenges was helping travelers compare rooms and understand the value of staying here. We restructured the room pages to make comparisons intuitive—highlighting key features, bed configurations, square footage, and unique design details. Each room is presented with high-quality photography and concise descriptions that focus on what guests care about: comfort, character, and the details that make each space distinct.
Throughout the site, we emphasized the property’s core differentiators: the prime location on St. Charles Avenue, the included daily breakfast, the architectural significance of the building, and the personalized service that comes with a true bed and breakfast experience. The design is clean, mobile-optimized, and built to convert—guiding travelers from discovery to booking with clarity and confidence.
Paid Advertising & Tourism Marketing Strategy
To support lead generation and long-term engagement, we created a downloadable resource that provides value to travelers while capturing email addresses. This allows Grand Victorian to nurture relationships, share seasonal offers, and stay top-of-mind throughout the decision-making process.
Beyond campaign execution, we provided ongoing tourism marketing consulting to help the owner navigate the industry with confidence. From budget allocation to performance analysis, we worked together to ensure every dollar spent delivers measurable ROI and supports sustainable growth.
The result is a conversion-focused website paired with a targeted marketing strategy that drives qualified bookings and positions Grand Victorian as the premier boutique bed and breakfast in New Orleans.
What This Means for You
Ready to grow your tourism business?
Get in touch for a free consultation today.
